Fresh Is Our Promise
Al Hatab Foods (formerly known as Al Hatab Bakery) has become a prominent food company in Saudi Arabia. Our core principle is to provide fresh food, which is reflected in our motto, Fresh is our promise.
The company has expanded beyond baked goods to offer a wide range of products, including dips, Ready-To-Cook & Ready -To- Eat meals, soups, salads, fresh meats & groceries.
Al Hatab Foods serves various customers, from families to the hospitality industry, by combining traditional Saudi flavors with global cuisine while maintaining high standards of quality and taste.

A leader in its category and one of the top KSA brands as per local and International statistics.
The top of mind confectionary and ne chocolate guru uses strictly Swiss and Belgian ingredients in their numerous recipes, such as the winner truf es, macrons & Hala, thanks to an authentic team of Saudi Lady. With its competitive prices, Juhaina spreads across KSA and plans to implement its wealthy “Horizontal expansion” strategy to answer the massive growing demand.

After Al Waha Mall, considered the largest mall in the region and built on more than 100,000 m2 with top brands, international restaurants and coffee shops, Al Daajan Group seized the strategic opportunity to further invest in similar malls all over the kingdom.
With respect to the national economy
cycle, the group has also developed several residential plans aiming to uplift the housing projects scene in the region.

Working closely and hand in hand with the Saudi government, right under the directions of the Public Security in the Ministry of Interior, Serbal Security has the honor to provide International scale private security services in the KSA.

It operates swiftly to cover 24 hour shifts in Universities, Malls, Industrial institutions and other renowned enterprises of the Kingdom.