1983 shed the light on a new rm that achieved an instant groundbreaking milestone in the contemporary times of the KSA, as an omnipresent and multitasking organization fusing an array of unconventional elds under one roof: general trade, food industries and real estate investment.
What truly made a success story out of such a challenging combination of abundant and speci c elds, exceeding expectations, is the prioritizing of the International standards in business implementation and the weight given back then to the absolute role of HR for an optimum of effciency.
In fact, it doesn’t come as a surprise, since more than 2000 top notch employees all over the KSA, relentlessly reaching hard and strategic goals were the evident fruit of 35 years of labor and research.